Why Anyone Can Use It: Using the power of social media, any cosmetic brand can reach their target audience in unique and influential ways.
Fenty Beauty continues to use the digital-only approach by using YouTube tutorials and other forms of content to increase engagement and “hype” each time a new product is launched. Why It Works: By combining the power of social media with Rihanna’s “Navy” of fans already on social media, the campaign drew in 1.4 million followers in just four days. When it came time to launch the Rihanna-backed makeup company, Fenty Beauty used a ‘beauty for all’ concept and released foundation in 40 different shades using a 100% digital campaign, centered around Instagram and influencer content. The Idea: Fenty Beauty, launched in 2017, is a company that has had a major impact on the cosmetics industry since inception. Take a page from the handbook of these top 10 cosmetic brands and use what they’re doing as inspiration for your own cosmetic brand marketing. The following can help you determine what kinds of marketing tactics might work for your cosmetics brand. If you’ve been stuck in a marketing slump and just can’t seem to find the right ways to stand out on social media, you might just need a bit of inspiration.
